Financial Education Strategy for Citibank Colombia
September 2010 - September 2011
BSD Consulting developed a comprehensive financial education strategy for Citibank Colombia as the basis for the creation of a sustainable finance culture, and to strengthen its relationship with various stakeholders. BSD Consulting created the contents of Citibank’s online financial education application and developed a model directed at clients, employees, and community members.
- Financial services
- Bogotá, Colombia