Financial Education Strategy for Citibank Colombia

Financial Education Strategy for Citibank Colombia

September 2010 - September 2011
Description

BSD Consulting developed a comprehensive financial education strategy for Citibank Colombia as the basis for the creation of a sustainable finance culture, and to strengthen its relationship with various stakeholders. BSD Consulting created the contents of Citibank’s online financial education application and developed a model directed at clients, employees, and community members.

Client
Sector
  • Financial services
Office
  • Bogotá, Colombia