GS1 Report 2014 on Sustainable Value Creation Networks
Case Study

The GS1 Report 2014 published by GS1 Switzerland and BSD Consulting shows the existing gaps between demand and supply of sustainable consumer goods and offers suggestions for companies to make better use of the existing market potential.

The study is based on a survey of over 500 consumers and 100 businesses. It shows that the majority of companies are implementing measures in their own operations for eco-efficiency, working conditions and safety at work. However, there is a need for action in sustainable procurement and in the offered range of sustainable products. More than half of the consumers surveyed emphasize the importance of regional, organic and fair traded products. This is also reflected in consumers buying patterns. Labels and statements on the product packaging are among the main sources of information. But a lack of consumer knowledge about the innumerable sustainability standards, scarce financial resources and the missing supply of according products are important impediments to more sustainable consumption.

A copy of the GS1 Report 2014 can be ordered here (only available in German or French).

GS1 Report 2014 on Sustainable Value Creation Networks

May 2013 - January 2014

Together with GS1 Switzerland, an association representing 5’000 Swiss enterprises, BSD Consulting has analyzed barriers and drivers for sustainability in global value creation networks. The GS1 Report 2014 summarizes the current state of implementation and perspectives on sustainable value creation networks in the Swiss consumer goods industry based on surveys with consumers and companies. The report identifies gaps between consumer expectations and corporate activities. Further, the results have shown that existing product offerings only partially meet the consumer demand for fair and environmentally friendly products.

  • GS1 Switzerland
  • Non-Profit / NGO
  • Zurich, Switzerland